Cordaid:People in Need

A few images that made me 'the ultimate super shopaholic' extremely guilty for my shopping habits...Maybe we spend too much on stuff we dont really need and could donate more and spend less. I know some people feel as if they've worked hard and they deserve a good bag no matter what its worth but if we can give just a little of what we have to the less fortunate, then we'd be blessed ...

Cordaid, which is involved in helping the most vulnerable groups in society, particularly adults and children struggling in the face of discrimination or exclusion, has launched this print advertisement campaign draw people’s attention. The campaign aims at making people aware about the misery of poor people in Africa while comparing it with the luxurious spending elsewhere in the world. At the same time campaign is urging people to make donation to help those poor people. The campaign clearly shows the worth of money for them. The advertisements are showing underprivileged people with their problems while holding luxurious articles in order to emphasize their fundamental needs of which they are deprived. The campaign was created by Saatchi & Saatchi, Netherlands. 

Just how much are you spending and how much are you giving?