the house of balmain announced that a new talent would come to the forefront, someone who was not known to the massess.
Olivier Rousteing has already attained experience working at roberto cavalli for 5 years & was promoted to head of design for both men & women’s ready-to-wear. rousteing has risen through the ranks while being in charge of womenswear at balmain since 2009.
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But a young biracial man, a black man, standing at the tippy-top of the fashion pyramid in France—or, for that matter, Italy or the United States—is a rarity. And unlike Patrick Kelly, who broke into the ranks of French fashion in the 1980s with his own line of ready-to-wear, blending Southern culture with wit and racial provocation, Rousteing has been asked to be caretaker of a French brand that was established by Pierre Balmain in 1945. French fashion—French history—has been placed in his hands.
In a country where the growing diversity of the population has stirred angst over the changing definition of the French identity and has even sparked violent protests, Rousteing’s appointment is significant. It’s a quiet sign of progress. It’s a subtle acknowledgment that French fashion—who creates it, who participates in it, who defines it—will inevitably mean something different (and better) for future generations.
Rousteing’s elevation at Balmain is thus a moment worth noting. Ultimately, it will be the quality of his spring 2012 collection—in creativity, relevance and commercial success—that determines whether the Rousteing era becomes a footnote in the house’s history or a new chapter worthy of a standing ovation. For now, it’s certainly worthy of applause. [The Daily Beast]
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