Monday, October 25, 2010
When Fashion Crosses Boundaries
Calvin Klein Jeans campaign with Lara Stone have received many complaints men and women after these images were posted on billboards across the country. Which resulted in them being banned in Australia as ’suggestive of violence and rape’.
A spokesman from the Advertising Standards Bureau said that the image was demeaning to both men and women:The Board considered that whilst the act depicted could be consensual, the overall impact and most likely impression is that the scene is suggestive of violence and rape.”
The Board considered that the image was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualised violence against women.”
Clinical psychologist Alison Grundy, who works with victims of sexual assault, said that the use of sexual violence as a marketing tool was ‘a dangerous new low’.
She said:If we continue to subject future generations of young men to great barrages of aggressive, misogynist, over-sexualised and violent imagery in pornography, movies, computer games and advertising, we will continue to see the rates of sexual violence against women and children that continue unabated today.”
This is what happens when Fashion crosses borders, Well its Calvin Klein! I personally wouldn't put those ads anywhere where children can see em! Gee whatever happened put a Jeans on a guy take picture with him standing and put it on billborad sorta advertising
All those David Beckham and Djimon Honsou posters make me Cringe too, and they are very suggestive as well. (Lord have Mercy!!) I think we should sort of expect things like these from Calvin Klein. Though... fashion crossed borders.
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