Nivea:Re-civilize yourself...

I'm guessing we've all seen the highly controversial Nivea Re civilize yourself ad campaign. They apologized for that tho,

"We are deeply sorry for a recent 'Re-civilized' Nivea For Men ad. This ad was inappropriate and offensive…Beiersdorf, as a company, represents diversity, tolerance and equal opportunity. Direct and indirect discrimination must be ruled out in all decisions and in all areas of the company."

After the add was released even Nivea South Africa dint want anything to do with it..their statement

This print ad was developed and executed exclusively in the US with NIVEA South Africa not being aware of this print advertisement until August 18th . We would like to let you know that NIVEA South Africa has absolutely no association whatsoever with this print advertisement.

 I like how Nigerian Video Blogger Ikenna Azuike went at it.... Hilarious...